Virgin Atlantic Airways: global advertising campaign
Virgin Atlantic Airways announced the launch of their first-ever global marketing campaign, “Your Airline’s Either Got it or it Hasn’t.” The new campaign, launching first in the U.S., stems from the roots Virgin Atlantic was built on – a passion for flying and challenging the norm to give travelers a unique and unforgettable flight experience.
Reaffirming Virgin Atlantic’s belief that flying should be a pleasure, not a chore, the campaign line, “Your Airline’s Either Got it or it Hasn’t” encourages passengers to compare their flying experiences and asks “does your airline have ‘it’?” ‘It’ represents what makes flying Virgin Atlantic great, from complimentary car service on all four legs of the journey to moving from curb to Clubhouse in under 10 minutes at Heathrow’s Upper Class Wing, to a fully flat bed with your own aisle access.
