Emirates extends partnership with Western Force
The standing of the Emirates Western Force as a world-class sporting organisation has been reinforced with Emirates, the Dubai-based global airline, extending its naming rights partnership for a further three seasons.
Emirates airline has partnered the West Australian Super Rugby franchise as naming sponsor since the club’s 2005 inception and the new deal will see Emirates maintain pride of place on the front of the ocean blue jersey until at least the end of the 2013 season.
The strength of the relationship between Emirates and the Emirates Western Force was evident throughout positive negotiations, with approval of the new three year extension, set to come into effect following the 2010 season, finalised at a recent meeting in Dubai.
In extending the partnership Richard Vaughan, Emirates’ Divisional Senior Vice President – Commercial Operations Worldwide, said the Emirates Western Force had proved to be a valuable addition to the airline’s stable of high-profile sporting associations across the globe and was in no doubt the benefits for both organisations would continue to flourish into the future.
“Emirates is delighted to confirm the continued naming rights sponsorship of the Emirates Western Force,” Mr Vaughan said. “Emirates enjoys a long-standing global commitment to sport sponsorships and is passionate about rugby. We are continually impressed by the drive and professionalism of the Emirates Western Force and by the ongoing passion and support of Western Australian rugby fans.”
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