AirTran Airways unveils seat back advertising
AirTran Airways, a subsidiary of AirTran Holdings, Inc announced plans to outfit all of its 138 Boeing jets with seat back advertising.
During the next two weeks, each seat will be outfitted with a 2 and 1/2 X 9 inch, easily-changeable, full-color, advertisement. Mother Nature Network is the first advertising partner, offering a chance to win a seven-night, deluxe cruise onboard Royal Caribbean’s Oasis of the Seas.
“We are pleased to be able to offer exclusive deals and other promotions to our customers through this unique medium,” said Tad Hutcheson, AirTran Airways’ vice president of marketing and sales. “We have gone to great lengths to present these advertisements in a tasteful, unobtrusive way that we believe customers will enjoy.”
This new advertising forum will increase ancillary revenue for the company and joins existing onboard advertising, including: GO, AirTran’s award-winning in-flight magazine, seat pocket advertising, advertising on catering items like napkins and flight attendant announcements.
Unlike other in-cabin advertisements, these messages will be fully visible to passengers throughout the boarding, taxi, takeoff, landing, and deplaning phases, offering companies a unique opportunity to reach consumers for periods ranging from a minimum of approximately 40 minutes to several hours depending on the length of the flight.
“The fact that AirTran offers Wi-Fi on every flight, combined with this new and innovative advertising platform, convinced us this was a perfect marketing opportunity for an online brand like ours,” said Joel Babbit, CEO of Mother Nature Network. MNN, launched earlier this year by Babbit and Rolling Stones keyboardist and noted eco-activist Chuck Leavell, has enjoyed explosive growth and is ranked as one the world’s five most visited, non-governmental Web sites devoted to environmental news and information. Added Babbit, “To communicate our message to every passenger, on every flight, represents real and immediate value.”
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