JetBlue Airways reveals ‘Blueberries’
Low cost airlne JetBlue Airways revealed the latest livery design in the airline’s LiveTV hangar at Orlando International Airport. The new livery, called “Blueberries,” sports a tailfin design of concentric circles in the airline’s trademark colors, as well as a new white-cap on the tail.
The fuselage has also been updated: The JetBlue logo is entirely dark blue and featured prominently. All future livery refresh cycles will convert the fuselage logo to the new JetBlue logo. The new Blueberries paint scheme will be scheduled into the airline’s current paint-refresh timeline. JetBlue expects to have five aircraft painted in the new Blueberries livery by year end.
“Over the years we’ve made our mark on the industry with a distinctive look — from stylish uniforms, clear and distinctive signage, to tailfin patterns like Mosaic, Stripes, Harlequin and Windowpane,” said Dave Barger, JetBlue’s Chief Executive Officer. “To keep our look fresh as we approach our 10th birthday, we are proud to introduce Blueberries to our fleet.”
In addition to introducing the Blueberries livery, the airline also announced the JetBlue Crewmember Tailfin Design Contest (a) in which JetBlue crewmembers will have the opportunity to submit up to three proposed designs for another new tailfin on or before November 17, 2009. A panel of independent JetBlue judges will select 15 semi-finalists, from which a panel of independent “celebrity” judges will select between three and five finalists.
The winning design will be chosen from among the finalists by public voting between December 8, 2009 and January 31, 2010, and the winning design will be announced on February 11, 2010 as part of the value airline’s 10 year anniversary celebration. More details will be made available via JetBlue’s Facebook page at facebook.com/JetBlue and via Twitter at twitter.com/JetBlue. Crewmembers: for entry instructions and complete Official Rules, visit the JetBlue intranet homepage.
JetBlue was recently honored by AIGA, the professional association for design, with the Corporate Leadership award for “reimagining the air-travel experience and building its revered brand from a people-centered, value-driven, design-based approach.”
Further information at jetblue.com.
