Air France got First Prize for Design Strategy 2009
October 9th, 2009
Air France won the First Prize for Design Strategy 2009 for its new logo unveiled in February 2009, designed by the Brandimage agency.
The new logo, which is in now just one word, in an elegant style and with a lighter typography, aims to express what Air France represents today, i.e. an airline which is proud of its national identity and its values, but which has also become a global brand through the creation of the Air France-KLM Group, with more than half of its customers living outside France. More logos and pictures can be found at airfrance.com.
New logos of Air France (©Air France, 2009):
Interested in Air France? We have a good deal of articles about this carrier, e.g.
Thanks for the info. Would you happen to know who the runner-ups were? It’d be interesting to see the cultural dimensions reflected in each of their respective design. Clearly, the new Air France logo reflects the affinity of the French culture with simple forms.