JetBlue Airways ranked “Highest in Customer Satisfaction”
New York’s hometown airline JetBlue Airways was awarded highest honors in airline customer satisfaction among low-cost carriers for the fourth year in a row by J.D. Power and Associates 2009 North America Airline Satisfaction Study(SM). This is the fifth consecutive customer satisfaction award JetBlue has received from J.D. Power and Associates.
The value airline ranked highest in satisfaction among low-cost airlines in 2008, 2007 and 2006, and among all U.S. major airlines in 2005, when low-cost and traditional network carriers were combined in a single category.
“From our home in New York to every city we serve across the United States, the Caribbean and Latin America, the JetBlue spirit of customer service is strong,” said Dave Barger, president and CEO of JetBlue Airways. “Customers recognize that a leading formula is more than great fares, more than advanced technology on comfortable airplanes and more than celebrated destinations — it’s also about people dedicated to providing exceptional service to one customer at a time. The 12,000 crewmembers here at JetBlue work hard every day to carry out this mission.”
The J.D. Power and Associates 2009 North America Airline Satisfaction Study(SM) is based on responses from 12,952 business and leisure passengers who flew on a North American airline between April 2008 and May 2009. Overall customer satisfaction is measured based on performance in seven factors (in order of importance): cost and fees; flight crew; in-flight services; aircraft; boarding/deplaning/baggage; check-in; and reservation.
JetBlue prides itself on offering more value to customers by offering a first checked bag free of charge, unlimited complimentary in-flight snacks, and a live in-flight entertainment system boasting 36 channels of free DIRECTV(r) programming and more than 100 channels of free XM Satellite Radio(r) at every comfortable leather seat. Customers can kick back and enjoy the live entertainment in JetBlue’s spacious aircraft cabins, which offer the most legroom in coach of any U.S. airline.
Dear sir, i’m doing my thesis on mesuring customer satisfaction among 3 of the g.c.c low cost airlines.
do u have any helpful tools or research wich could support my thesis
This article was published as a press release of JetBlue Airways. If you want to find some helpful tool try to contact their callcentre / infocentre.